Advertising

Read e-book online 101 Ways to Promote Your Web Site PDF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644780

ISBN-13: 9781931644785

With 1000's of confirmed suggestions, instruments, and methods, this freshly up-to-date edition explains tips to utilize the most recent net 2.0 tendencies and strategies equivalent to RSS, blogs, podcasting, and cellular advertising and marketing for on-line luck. marketers, company advertising and marketing managers, small enterprise proprietors, experts, site owners, members, new media pros, and web site designers will locate this guidebook important for constructing on-line strategies. A significant other web site presents up to date online marketing information and accelerated details. From optimizing web content for se's and incorporating dynamic public family members recommendations to offline advertising and making sure consumer delight, this handbook is unbeatable for worthy on-line promotional assets.

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Extra resources for 101 Ways to Promote Your Web Site

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You don’t want the search engines to think you’re trying to cram in words where they don’t fit. Keyword density is the number of times a keyword, or keyword phrase, is used on a Web page, divided by the total number of words on that particular page. Your keyword density should be between 3 percent and 8 percent. If your keyword density is below 3 percent, it is not there often enough to count. If your keyword density is above 8 percent, it may appear as if you are attempting to manipulate the search engines.

Html for Yahoo! html for Google) for each search engine, you can optimize pages for individual engines. Unfortunately, because of the need to be ranked high in search engine results and the enormous competition among sites that are trying to get such high listings, doorway pages have increasingly become more popular. Each search engine is different and has different elements in its ranking criteria. You can see the appeal of doorway pages because this allows you to tailor a page specifically for each search engine and thus achieve optimal results.

Misleading title changes—Making frequent and regular title changes so that the bots think your site is a new site and list you again and again Designing Your Site to Be Search Engine Friendly 31 is misleading. ), or “A” as the first character so that you come up first in alphabetical lists. • Page swapping—This practice involves showing one page to a search engine, but a different one to the end user. Quite often you find people hijack content from a top-ranking site, insert it on their page to achieve a top ranking, then replace that page with a completely different page when a desired ranking is achieved.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF


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