By Scott C. Stevenson
This tradition source presents readers with a large collection of suggestions geared toward expanding attendance for certain occasions. It features a number of innovations to advertise occasions and techniques for attracting the meant elements.
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Extra info for 76 Ways to Increase Special Event Attendance
Based on data from the “Survey of Consumer Finances 2001” and calculated by researchers at the Boston College Social Welfare Research Institute. edu/research/swri/ Chapter 3 The Board’s Role in Speciﬁc Fundraising Activities ZIMMERMAN LEHMAN has never had a client—no matter how sophisticated about fundraising, no matter how many resources the client was pouring into development—that was raising funds in every appropriate way. Be it corporate solicitation, planned giving, direct mail, major gift approaches, or any of a host of other strategies, every organization in our experience has missed at least one bet.
Here is a more modest but still pertinent example: a board member of a client of ours was approached recently by his next-door neighbor for a contribution to a nonproﬁt working to combat heart disease. There is no history of heart disease in this board member’s family, but he gave his neighbor a contribution. Why? Because she asked for it. If she had approached him on behalf of an organization working to eradicate diabetes—there is no diabetes in his family either—would that have mattered one whit?
Board members have transferred this prohibition into the fundraising realm—where it does not belong. Again, we are giving people the opportunity to feel good by helping an organization that is doing important work. We mustn’t let embarrassment about money get in the way. The third fear we often encounter is the quid pro quo: “If I ask a friend for a contribution to my organization, what’s to stop him or her from ask- EXERCISE 2A Fundraising Fears Participants: This exercise requires a facilitator and should be done with the entire board.
76 Ways to Increase Special Event Attendance by Scott C. Stevenson