By David Strelecky
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Extra resources for Advertising and Marketing (Ferguson's Careers in Focus)
In addition, those interested in the creative side of the field should take such classes as art, art history, drawing, graphic design, and illustration. Finally, since computers play a vital role in the advertising field, you should become familiar with word processing and layout programs, as well as the World Wide Web. Postsecondary Training The American Association of Advertising Agencies notes that most agencies employing entry-level personnel prefer college graduates. S. ) Copywriters are best prepared with a college degree in com- Advertising Workers 29 Top Advertising Programs Most Mentions by College Faculty as a “Top 3” Undergraduate Program 1.
For more information on this career, see the article Advertising Account Executives. Advertising Workers 25 Working with account executives, employees in the research department gather, analyze, and interpret the information needed to make a client’s advertising campaign successful. By determining who the potential buyers of a product or service will be, research workers predict which theme will have the most impact, what kind of packaging and price will have the most appeal, and which media will be the most effective.
They Art Directors 43 might work at publishing houses, museums, packaging firms, photography studios, marketing and public relations firms, desktop publishing outfits, digital pre-press houses, or printing companies. Art directors who oversee and produce on-screen products often work for film production houses, Web designers, multimedia developers, computer games developers, or television stations. While companies of all sizes employ art directors, smaller organizations often combine the positions of graphic designer, illustrator, and art director.
Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky