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Advertising and Society: An Introduction - download pdf or read online

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up-to-date to mirror the influence of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its effect on society.

  • Expanded with 5 new chapters masking the effect of rising applied sciences, together with the evolution of Direct to shopper (DTC) pharmaceutical ads; product placement in a number of media; and the transforming into intrusiveness of net marketing
  • Explores a extensive diversity of subject matters together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of destructive political advertisements; advergrames; and using stereotypes
  • Examines the impression of ads via its precise ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends vast readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject historical past and key matters, in addition to student-friendly positive factors akin to principles for papers and questions for discussion

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Extra info for Advertising and Society: An Introduction

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And Peloza, J. (2008). Meet the parents: A parents’ perspective on product placement in children’s films. Journal of Business Ethics 80(2): 289–304. 1007/s10551-007-9421-5 28 J. Walker Smith and Dan Panici Argument Children are smarter than we think. Let’s respect them as the consumers they are! J. Walker Smith Excecutive Chairman, Futures Company, USA Marketers care about only one kind of person: consumers of their products. Admittedly, they care more about purchasers than mere users, but a person who is neither is of no interest to them.

References Berman, R. (2005). Sloth, not ads, is responsible for fat kids; “food police” loath to recognize real science linking sedentary lifestyles with rise in obesity. Advertising Age (Midwest region edn) 76(16): 30. , and Peloza, J. (2008). Meet the parents: A parents’ perspective on product placement in children’s films. Journal of Business Ethics 80(2): 289–304. 1007/s10551-007-9421-5 28 J. Walker Smith and Dan Panici Argument Children are smarter than we think. Let’s respect them as the consumers they are!

Graham, R. C. and Frankenberger, K. D. (2011). The earnings effects of marketing communication expenditures during recessions. Journal of Advertising 40(2): 5–24. Leach, D. F. and Reekie, W. D. (1996). A natural experiment on the effect of advertising on sales: The SASOL case. Applied Economics 28: 1081–1091. Reekie, W. D. (1974). Advertising: Its place in political and managerial economics. London: Macmillan. Reekie, W. D. (1977). The market in advertising. In I. R. C. Hirst and W. D. ), The consumer society.

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Advertising and Society: An Introduction by Carol J. Pardun


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